Red Bull

May 2010


Red Bull


Refurbishment of Red Bull Head Office totaling 35,000 sq ft


Design from shell and core, linking four buildings laterally, including strategic design, consultation on flexible working and change management

Our role:

Interior architectural design, lead designer

MoreySmith’s design of Red Bull’s Head Office has created an innovative and highly inventive workspace that reflects both the character of the brand and that of the old building which successfully marries old with new. The new space reflects the brand’s love of sport, music and the arts and provides an energised and creative workspace with excellent facilities and much improved common areas.”

Nicola Osborn, Design Director, MoreySmith

The brief for Red Bull's new headquarters was to create a dynamic, brand-led work environment that would match the vision of Red Bull, reward its staff and welcome visitors. Central to the brief was the desire for the design to reflect Red Bull's involvement in sport, music and the arts.

Located in a conservation area near to More London, the Terrace was originally four separate buildings. Three of the four buildings had been linked together by the developer to create a modern space. MoreySmith connected the fourth building, and through the fit-out further joined all four buildings both visually and physically.

The character of the old building has been successfully married with the new by retaining many original features, such as large 'shop front' windows and exposed brickwork throughout. A new central staircase links the lounge and reception with all office floors vertically. Bridges and stair links join spaces horizontally providing connectivity across the new atrium.

The ground floor is now one large open space with sliding glass panels, the space is multi-functional and features a reception desk by day and cocktail bar for events and at the far end of the building, the Red Bull Lounge provides a space to meet, greet and entertain guests.


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