Located in the heart of the Soho Conservation Area, our redevelopment proposal for this luxury 176-room lifestyle hotel achieved planning permission in March 2018. Appointed as architect and interior designer, our scheme unifies three separate buildings on the site, converting them for commercial use yet retaining the façade’s original character and aesthetic.
The design features a 145,000 sq ft new building behind the original Art Deco façade, with the addition of a 7,000 sq ft rooftop terrace, restaurant and bar with panoramic views of the city. Two courtyards created at the heart of the site allow natural light to flood the lower floors, designed to feature two ground-floor restaurants, a bar, gym facilities and flexible conference facilities, in a scheme that has a contemporary take on the Art Deco era and the area’s rich creative and musical heritage.
At Stage 3 of our design, the building was sold and the site's development was placed on hold.
All CGI images are created in-house at MoreySmith.