Primark International HQ
Dublin
2015
The collaboration between MoreySmithand Primark began with a simple brief: to redevelop Primark’s existing headquarters enabling them to attract and retain the best talent from across the world.
Primark previously occupied two unconnected buildings on the site of the brand’s first ever store. Our proposal was to link their existing buildings which included a 24,000 sqft listed structure and a 97,000 sqft 1990’s purpose build office building by creating a new central atrium in a previously redundant external courtyard between the two. The atrium also allowed us to rationalise the previously complex and confusing patterns of circulation and create a true heart between the buildings.
Awards: The Irish Building and Design Awards- Renovation Project of the Year 2016 (Winner)
"The end result is transformational, not only through changing our ways of working but also in creating the opportunity for cross functional interaction our offices are now a true representation of our brand –contemporary energetic and fun.” Paul Marchant, CEO , Primark
