The Kensington Building

London
2021


MoreySmith has created a series of CGIs for AshbyCapital to support the overall marketing strategy for the Kensington Building – a 94,629 sq ft workspace set over six floors with 12,971 sq ft of roof terraces.

Building on the existing architecture, MoreySmith imaginatively brought the space to life by creating a series of four different design ideas to attract tenants from a range of industries, including Tech Finance and Media. Key design elements include feature staircases linking the floors and social spaces on arrival, more residential ambiance and maximising the views.

The Kensington Building is at the forefront of sustainability, smart technology and wellness, with a light and spacious feeling connecting people to the outdoors through multiple terraces. By undertaking four different conceptual approaches within the same space, MoreySmith has supported AshbyCapital to further showcase the building from an occupier perspective and interior focussed to illustrate the possibilities for the individual needs for successful global brands.